Marketing And The Mind

Companies are using various types of strategies for the purpose of marketing communications. Social media users are increasing day by day and because of that companies took the advantage by posting their things and getting the traffic. If we see the adds posting on Instagram and Facebook, companies or brands are asking the visitors to visit their website. Because of the social media presence it is their strategy to bring traffic on the websites through social media. And also they put the link in their caption to go and shop from the specific link, brands are also creating awareness by this way. Long time ago, companies do marketing through word of mouth and by using billboards but now a days social media audience reach is high and that's why companies are using the social media platforms for the marketing. Social media is beneficial for companies because people ask questions and also the details through emails and messages while purchasing and by this way there are chances that the sales of the brand increase. On the other side there are disadvantages of social media as well. When we buy a cloth and it reaches us defected or when we visit a restaurant and the food is not good so people put their bad reviews by rating them and giving them no stars and poor comments on there website. In today's era everyone read the reviews of the brands before visiting, there are pages on Facebook like sort guide where the reviews of the cafes and the restaurants are available that how good the ambiance or the taste of the food for a particular restaurant are and bad reviews create negative impact on them and might be possible the sales of the brand decreases and by this way loyalty of the customer also decreases. The customer won't visit that restaurant again.

The main objective of the companies using social media is promotion and to create a strong relationship with their customers. They use social media to create awareness and to communicate with their target audience. The main reason behind this is to increase their sales and to bigger their market share. It is the most efficient and cost effective plat form to reach their target audience. It is also a channel of promoting events and advertisement of brand so that more customers can attract towards brand. It is a platform to generate more traffic to your website so that number of visit and follower increased. Social media platforms are the ideal place to focus on your customer related goals. And finally it is the biggest platform nowadays which help company to achieve their goals in terms of big market share or making your brand or business more profitable.

Convergent campaigns including TV, online and radio are more than the sum in their components; they work collectively, they devise synergies that go beyond their person additives. Television, for instance, is sort of continually taken into consideration a number one medium, with the capacity to supply an advertising message to virtually all of us. As a marketer, understanding your target market is crucial. This information will outline each advertising plan and method you execute. Airing an ad all through the Super Bowl would possibly appear to be a amazing manner to be visible by means of as many humans as possible, but it's also highly- priced. Furthermore, handiest 1 / 4 of the viewers could definitely be interested in your product. Knowing that your target audience reads a positive guide or watches a positive display method that your ad might be seen with the aid of fewer human beings, but the proper humans. For example if you sell jogging footwear, ads in running magazines can be a higher suit to your target audience. Selecting the right media is crucial for reaching marketing ROI for your efforts. In addition to growing ROI, information your goal market allows you to build relationships and higher speak with consumers. You can expand innovative that speaks to precise personas, and increase brands that coincide with the interests and values of those maximum likely to buy the product. This is mainly vital at a time where clients count on each ad to be customized and exceptionally centered. In reality, 80 percent of purchasers say they may be more likely to do business with a emblem that offers customized interactions. The priority of brands while using social media platforms is to impact and interact with people rather than impress them. In order to choose for the right media for engagements, brands must identify the people they are targeting and the habits of their target group, and along with that analyzing marketing campaigns and budgets and information the brand is trying to convey is very important to consider. Choosing the right media kind has the benefit of not only communicating your speech and message successfully however additionally in a customized manner that appeals to your technical audience.

Social media channels you are already on:
Companies have a profile on Facebook, Instagram and LinkedIn and these are the widely used social network in the world and also presence on these channels is necessary for your business credibility and beneficial for your business as well and having google account really give your search ability a boost. It’s really important to know how many social channel you are using and how you rank you use of them.
Activity status on Social media:
It’s really important to check on your activity status like how often you are posting on social media channel. Being connected with your audience and occupied them with you is really important for a business.
Get reviews and respond to them:
Facebook platform provide a place for customer to rate your product and services so you have a platform to collect good reviews or negative ones. These are inevitable the way you respond to them.
Customer service:
If you are on social media your customer are going to try to get customer service there. Because it’s easy to reach you without having to call or find your email so when they have a question so it’s easy for them to ask there queries there. And respond your customer faster that you care.
Increase brand awareness:
If you target he right audience your brand this is really beneficial for your company knowing who you are targeting on social media will help you to shape content that speaks to them and also it’s work like story telling like the story of your brand. You should focus on show potential to your customer why your brand is right one for them.
Product detail to customer:
When you launch your product or update so it’s mandatory for you to give your customer detail launching a new product is exciting for your customer people who like your product really want to get their hand on your newest stuff first. It’s build a connection between you and your customer.